Background
Alberta's Centennial visual identity featured a stylized 2005 above the words "Alberta Centennial". The design projected a feeling of celebration, excitement and anticipation through the use of playful shapes that built up into a burst of confetti. At the same time, the selection of colors and use of old-style numerals projected a historical quality. Through these elements, the visual identity evoked a sense of fun, without being frivolous.
Criteria for Use of Centennial Logo
The following criteria were intended to provide individuals, organizations and municipalities with guidelines and conditions for the use of the Centennial Logo, when planning a celebratory event for 2005. The project or event being planned had to be specifically related to the province's 100th Anniversary in 2005.
The Alberta 2005 Centennial Logo was designed to communicate the spirit and significance of Alberta's Centennial in 2005. It was the most prominent expression of the Centennial and as such, it was the responsibility of employees, designers, agencies and suppliers to follow the Visual Identity Guidelines as attached and reproduce the identity only as described and illustrated.
With prior approval, the logo could be used by:
- festival organizations
- cultural organizations
- agricultural organizations
- historical organizations
- community not-for-profit groups
- municipalities
- First Nations/Indian Bands or Métis Settlements
The logo could not be used for:
- promotion of a specific religious group or religion;
- promotion of the sale of tobacco;
- promotion of the sale of liquor;
- promotion of discrimination;
- promotion of a political organization or campaign;
- other inappropriate applications as identified by the Director of Promotions and Recognitions.
Download the Visual Guidelines (PDF, 334KB).
Use of the Centennial Logo
The Alberta 2005 Centennial is a registered official mark and is the copyright and property of the Government of Alberta; prior approval was required in all instances. The logo is no longer available for use.